Global Lawn Mower Market Size, Trends, and Growth Forecast 2025-2032
The lawn mower industry has demonstrated steady resilience, driven by rising urbanization and growing consumer focus on garden maintenance. With technological advancements and a shift towards eco-friendly solutions, the lawn mower market is experiencing transformative market growth and evolving market dynamics that present significant market opportunities globally.
Market Size and Overview
The Global Lawn Mower Market is estimated to be valued at USD 38,909.6 Mn in 2025. The market is expected to reach USD 54,664.4 Mn by 2032, growing at a compound annual growth rate (CAGR) of 5% from 2025 to 2032.
This market forecast is supported by increasing demand for automated and battery-powered lawn mowers alongside expanding residential and commercial landscaping activities. Lawn Mower Market Insights reveal a growing inclination toward smart lawn mowers integrated with IoT, catalyzing further business growth in the coming years.
Market Segments
The Lawn Mower market is primarily segmented into product type, power source, and end-user segments.
– Product Type: This segment includes walk-behind mowers, riding mowers, and robotic mowers. Among these, robotic mowers have emerged as the fastest-growing sub-segment, registering a growth rate of over 8% in 2024 due to rising consumer preference for automation in lawn care. In contrast, walk-behind mowers remain dominant in terms of industry size, supported by their affordability and versatility.
– Power Source: Electric, gas-powered, and battery-operated mowers constitute this segment. Battery-operated mowers are rapidly gaining traction with a growth rate surpassing 10% in 2025, largely driven by environmental regulations and sustainability trends.
– End User: Residential, commercial, and municipal sectors. The residential segment holds the largest market revenue share because of rising home landscaping activities, while the commercial segment is the fastest-growing due to increased investment in landscaping services.
Market Drivers
A primary market driver accelerating Lawn Mower market growth is the global shift towards sustainability and increasing regulatory pressures on emissions from gas-powered equipment. In 2024, more than 30 countries worldwide tightened regulations regarding VOC emissions from gasoline engines, prompting key market players to innovate low-emission and battery-powered models.
This shift is substantiated by a 25% increase in electric and battery-powered lawn mower adoption in 2024, demonstrating a clear market trend impacting market dynamics and business growth.
Segment Analysis
Focusing on the product type segment, robotic lawn mowers have distinguished themselves as a major growth driver in 2024-2025. A 2024 revenue report from a major manufacturer highlighted that the robotic mower sub-segment accounted for 15% of their total lawn mower sales, up from 9% in 2023.
This surge is attributed to increased consumer adoption of smart home gardening solutions and improved battery technologies extending operation time. Meanwhile, walk-behind mowers sustain industry size dominance due to their reliability and cost-effectiveness in small to medium-sized lawns, particularly in residential end-users.
Consumer Behaviour Insights
Recent market research conducted in 2024 reveals key behavioural shifts influencing Lawn Mower market trends. Firstly, consumers increasingly favor electric and battery-operated mowers, reflecting heightened environmental consciousness.
Secondly, customization and smart features such as app-controls and AI-driven navigation systems have become significant differentiators for buyers, noted in a 2025 consumer feedback report where 62% preferred models with such technology.
Thirdly, pricing sensitivity remains paramount, especially among residential buyers during economic uncertainty, prompting market companies to offer flexible financing and extended warranty services.
Key Players
The Lawn Mower market companies leading industry developments include American Honda Motor Co., Inc., Ariens Company, Briggs & Stratton, Deere & Co., and others. In 2024 and 2025, key market players launched innovative battery-powered lawn mower lines, expanded manufacturing capacities in North America and Europe, and entered emerging regional markets in Asia-Pacific.
For example, Deere & Co. increased its regional footprint in Southeast Asia through a strategic partnership in 2025, enhancing market revenue and customer base.
Key Winning Strategies Adopted by Key Players
Among the impactful market growth strategies, American Honda Motor Co., Inc.’s introduction of modular battery-swappable systems in 2025 significantly improved customer retention by increasing mower uptime and convenience.
Additionally, Deere & Co.’s investment in AI-powered robotic mower R&D accelerated product innovation and market responsiveness, resulting in a 20% revenue uplift in 2025. Moreover, Briggs & Stratton’s regional approach, focusing on tailored product lines for different climatic conditions in Europe during 2024, enhanced market penetration and consumer satisfaction, setting a benchmark in strategic regional customization rarely observed in this market.
FAQs
Q1: Who are the dominant players in the Lawn Mower market?
Key market players include American Honda Motor Co., Inc., Ariens Company, Briggs & Stratton, and Deere & Co., who lead in innovation, regional expansion, and product diversification.
Q2: What will be the size of the Lawn Mower market in the coming years?
The Lawn Mower market size is forecasted to reach USD 49.19 billion by 2032, growing at a CAGR of 4.5% from 2025 to 2032.
Q3: Which end-user industry has the largest growth opportunity in the Lawn Mower market?
The residential sector remains the largest segment by revenue, while the commercial segment exhibits the fastest growth due to increased landscaping investments.
Q4: How will market development trends evolve over the next five years?
Market trends point toward increased adoption of battery-operated and robotic lawn mowers, integration of AI and IoT technologies, and a strong focus on sustainability.
Q5: What is the nature of the competitive landscape and challenges in the Lawn Mower market?
The market is competitive with rapid innovation cycles and regulatory challenges, especially related to emissions compliance, driving shifts toward electric and robotics-enabled products.
Q6: What go-to-market strategies are commonly adopted in the Lawn Mower market?
Leading market players frequently leverage product innovation focused on eco-friendly and smart technologies, regional customization, and strategic partnerships for capacity expansion and market penetration.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
